For the past month, the PeerForward marketing team challenged our Peer Leaders to create a TikTok or Reel that they felt encapsulated the energy and passion of their team. We left the students to pick their own trend, audio, and narrative, we only asked that what they submit be appropriate. The response we got far exceeded our expectations! We had entries from 12 different PeerForward teams who all submitted fresh and original content, much of which served to educate and energize their peers.
Gen Z’s presence on TikTok is prevalent, making up 60% of users according to Wallaroom Media. As TikTok’s influence on the youth increases, it is important to expose them to beneficial content. As a nonprofit focusing our efforts on helping low-income students pursue and navigate post-secondary education options using a peer-to-peer model, we are no stranger to the influence teens and young-adults have on one another. That is what makes user generated content so important to our organization. When our Peer Leaders use their platforms to create positive and informative content, the base who engages with said content is primarily comprised of their peers.
The TikTok team challenge lit a flame under our teams, including those who we usually do not see content from. The TikToks and Reels we received as submissions included team introductions
@lwhspeerforward LWHS bringing the party to the Peer Forward Spring Training 🤪🥳 @peerforward #peerforward #peerleaders ♬ original sound – Ask ya mammy🏃🏾♂️💨
informative posts about PeerForward as an organization,
@shspeerforward24 Our junior peerforward team connecting with our student body with some questions about their future, college, peerforward, and their favorite dances 😁 @peerforward #peerforward #herway #juniorteam #shspeerforward #peerforwardjuniors #fypシ #trending #suitlandhighschool #trendingdances #hips ♬ Her Way (Sped Up) – PARTYNEXTDOOR
crash courses on different classes their schools offer,
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and more. The reach and engagement on these posts proved how effective user generated content, specifically made by Gen Z for Gen Z, is in spreading positive and uplifting messages using something as simple as a TikTok video.